“SAVE THE CD”
‘Love It or Lose It’
“CD will be dead in five years” the New Musical Express reported almost, uh, five years ago now. “Music lovers predict the end of the disc,” it continued. “A new survey is predicting that CDs will die within the next five years. The report, compiled by former NME writer Johnny Davis, found that up to six out of 10 under 24-year-olds believe physical formats will decline as people turn to digital methods.”
Sub-prophetic the above has proven as the mass transmigration to MP3, and even cassettes, have left the ugly sister format struggling for respect. Okay, so it is tinny, the artwork always sucks and the cases invariably crack, but the CD has for all its grotesque unlikeliness, stood by us over twenty years now.
Swansea MAD, in honour of this great oncoming silver, circular dinosaur, is this month launching – somewhat paradoxically– an “online cover disc” of the kind that in its physicality clutters the gutters of newsagent display units everywhere. Featuring four foremost compact disc-less acts of Wales’s second-to-none city, the “online cover disc” or, for short, “OCD”, will be a hit not to be missed for all those wanting to wait a little longer for the format of doom to go down.
So join the fray and play! Download the debut Swansea MAD OCD and join virtual hands in a spinning circle of sound prayer. Don’t let that CD die! You won’t miss it…but what will you do for a coaster!?!